Every important moment in our life is linked to a smell: a perfume, a place, a fact…, a smell that will recall unforgettable memories forever.
Who does not remember an old love story or a special moment when that unique smell suddenly appears?
That is why at the end of 2010 we set out to know which could be the smell of Barcelona, the one that defines and identifies it, the one that contains in its essence everything that this cosmopolitan, modern, friendly and amazing city represents. A smell to remember.
Therefore we set up a game so that anyone interested could explain us what Barcelona suggests and inspires and what the city recalls and makes people feel. The possibilities were countless for all the significant elements that the city entails: the Mediterranean Sea, Las Ramblas, the Sagrada Familia, the Parc Güell, the Agbar Tour, Montjuïc, the Tibidabo, the modernism, the design, its history… and, of course, Barcelona’s people.
Taking the results of the opinion poll as a starting point we have created six fragrances that represent six charismatic neighbourhoods of the city: La Rambla, El Raval, La Diagonal, El Passeig de Gràcia, El Born and La Barceloneta.
But Barcelona is a full of life and changeable city. That is the reason why our opinion poll is still available for you to share your point of view. This way, we will be able to create more fragrances in the future that will represent many other different spots and, above all, the odotipo of Barcelona: the smell that can represent the city and that will recall Barcelona forever.